Monthly Archives: October 2019

Oct 28

How You Can Utilize AirDrop To Enhance Your Business

General Info

How You Can Utilize AirDrop To Enhance Your Business

What is airdrop?

Airdrop can only be used on and with Apple Products.

As long as the device you wish to send content to is within a certain range-you can share photos & videos.

Why use Airdrop

Well Airdrop is superior to Email or Text Messaging content because:

  1. It automatically saves to your iPhone's Photo Library/Your Computer Downloads Folder
  2. The image/video quality is not compromised
  3. It is faster and easier
  4. Sometimes you can mistakenly send photos to a random person while out in public or vise versa and get a laugh out of it

Each device has a name associated with it-If you have set up a name on iTunes for your device this will show (i.e Lauren Miles iPhone or embarrassingly, as my laptop says Sheila Miles. If not, the icon may read iPad or iPhone (hence sending the wrong photo thing).

Why You Should Use Airdrop:

With as much content as you produce as a business owner, you could use a life hack like this. As Instagram only allows you to post from mobile device, and Facebook offers both-Airdrop can help make mobile posting much easier.

Once you edit/select which photos you want to post from your phone, you can send these easily to your Mac Laptop for Facebook Posting. On the other hand, if you have your content on your computer and wish to post them to Instagram, you can easily send the files from your Mac Laptop right into your iPhone photo album.

Sounds good right? Let us explore more.

On Your Phone 

Make sure your device is discoverable. Put your AirDrop receiving setting to Everyone. Go to your Phone Settings>General>Airdrop.​​​​​

Now you can be sure your icon will show on the other device so that you can begin to send content. Let me show you how it works.

How to Send Content through Airdrop:

  1. Go to your Photo Album
  2. Go to a photo, and click the Share icon (the same one you click to text, make a photo your wallpaper etc)
  3. You will see the icons of devices near you, or where they would show up if present
  4. Simply click the device icon you wish to send items to and around the device icon you will see a progress percentage around the icon selected
  5. (Waiting...Sending...Sent)

On The Receiving Phone

Now, the phone will receive a pop-up message asking if you would like to accept the

Airdrop. Once you click 'Accept' the image(s) or video(s) will be automatically placed in your Photos on your iPhone.

If you click 'Decline' nothing happens and it does not alert the other party.

The only time this can come in handy is if you are in public and know it was not meant (or was meant) for you and you do not want the content. 

On Your Laptop

Click on the Finder icon on your Laptop Dock.

Then select Airdrop from the menu on the lefthand side. Here, make sure your AirDrop receiving setting is to Everyone. 

Here you will see no icons exist in this photo. Once you Unlock/Open your iPhone - wait for the icon to appear-it will look like the following image.)

Airdrop Troubleshooting:

If your phone icon does not appear:​​​​​

  1. Make sure it is open/past the lock code.
  2. Check to ensure your Airdrop setting is set to Everyone - refer to previous page.

On Your Laptop

How to Send Content through Airdrop on your Laptop:

1. Keep this window open and drag and drop files. (You can open a new window or drag from your desktop)

2. Click on the file to open in Preview then up on the main menu at the top, select File-Share-Airdrop

Airdrop Troubleshooting:

 If the image comes to your computer as the following file (or another other than what you need) open the image from your Downloads folder, click File, then Export, and choose which format you would like.

How have you used Airdrop? Your business can benefit greatly by saving time and the quality of your images!

Oct 21

What’s The Real Cost of a ‘Like’ on Social Media?

Social Media

What’s The Real Cost of a ‘Like’ on Social Media?

Now that it’s possible to buy ‘likes’ by investing in paid reach on social media, some brands have almost completely abandoned their organic social media efforts. They’re focusing on optimizing their ads and targeting the right demographics, and they’re obsessed with the ROI of each like they receive.

Anyone who has just run a major Facebook advertising campaign can probably spit out the average cost of each like gained throughout the campaign.

Sure, that’s the cost of buying a like.

But what’s the cost of giving a like?

Social media is still, at its core, a community. No matter which platform you’re on, it’s a way to use technology to have one-on-one conversations at scale. And conversations require two-way communication.

Think about the best conversationalist you know: Is she a great talker, or is she actually a great listener who makes you feel valued when you speak with her?

One of the most sincere forms of respect is actually listening to what another has to say. — Bryant H. McGill

The best social media strategy puts more emphasis on listening and engaging with others’ content than it does on promoting its own.

The policies of Reddit — a social network focused on sharing, rating and discussing news and other website content — illustrate the crucial role listening plays in social media. It’s almost impossible to spam a forum on Reddit because you have to earn your way into the community by liking, commenting, and appreciating others’ content before you can start sharing your own. If you haven’t proved your commitment to the community and to supporting others with upvotes and comments, most of your own posts will never get approval.

What Reddit understands is there’s a huge value in protecting the entire ecosystem it has created. People use Reddit because they trust the conversations that are going on there.

You cannot succeed on Reddit unless you are a true Reddit native.

And even though other platforms aren’t nearly as quick to ban you from their community as Reddit if you blatantly try to use the platform for your own gain, the principles are the same. You can’t truly succeed on any social media platform unless you bring real value to the community.

Think about it from a psychological perspective.

People often fear putting themselves out there. So when they finally put in the effort to share a piece of their own original work, but no one reacts to it, it’s almost worse than if someone said something mean.

The deepest principle in human nature is the craving to be appreciated. — Harvard psychologist William James

Social media offers you a platform to satisfy the deepest principle in human nature. And the best part of it? It doesn’t cost a thing.

You can’t underestimate the value of expressing your honest appreciation for the content that people in your network are producing.

I’ve noticed that many people who are wonderful listeners in person haven’t connected the dots to realize that social media is all about listening as well. The number of people who view a post compared to the number who like it is drastically different.

I’ll see people at networking events who will say, “I saw that thing you put out on LinkedIn the other day.” I’ll say, “Oh you did? I didn’t see you like it or comment on it.” They’ll respond, “Oh I don’t really ‘like’ things on social media. I don’t do that.”

Part of me wants to shake them. Many people have this hesitation to signal that they like something or support it on social media. They prefer to just observe. Sometimes, they’re too busy putting out their own content to spend any time interacting with others.

There’s a huge opportunity here:

If you’re the one organization that’s actively engaging in and liking other people’s stuff and letting them know that you value it, you will become valuable to them.

My own experience with Instagram proves the value of building your social strategy around giving likes first. My personal account has grown to about 4,000 followers after 400+ posts. The posts reflect both my personal interests and some insights on social media marketing, and I’ve never followed a specific strategy to gain more followers.

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Another account I own, Law Marketing, has many of the same posts as my personal account. But on Law Marketing, I hit 3,000+ followers with only 50 posts. Since the content is similar, I attribute that difference to my activity on each page.

On my personal page, I’ve focused more on putting out my own content and waiting for friends to react. On Law Marketing, I made a concerted effort to find other accounts producing content that I valued and to show them my appreciation. I would set a timer on my phone for five minutes, and then I would search law-related hashtags and spend that five minutes liking other people’s posts.

My strategy worked because of a basic fact of human nature. When we receive a compliment, we usually view the giver of the compliment in a positive light.

The world is full of people who are great at receiving compliments. What the world needs is more people who give great compliments.

It used to be a lot harder to publicly show your support and appreciation for your clients or partners in business. Before social media existed, taking out an ad in a magazine, newspaper or TV network was the only way to brag about your clients or partners publicly, and it was prohibitively expensive. A half page full-color ad in the Wall Street Journal costs $192,921 for one day.

With social media, we can help other people feel good by publicly acknowledging their good work. And we can do that for free. It’s the modern-day equivalent of showing up to an open house to fill the room and show your support. By listening to the voices in your network, showing your support and helping to amplify their voice, you will earn their loyalty, respect, and engagement, and it won’t cost you a thing.

The cost of giving a like is nothing, but the value of a like is priceless.

Oct 14

The Top Mistakes Seen In Social Media Marketing Today

Social Media

The Top Mistakes Seen In Social Media Marketing Today

The first thing I noticed with social media marketing is that commonly people are trying to sell stuff or trying to get someone to hire them. A lot of people try and highlight their core competencies and what they can do for you to make money. 

Now, don't get me wrong, this is a very important thing to do and social media has an unlimited amount of space to do so.

Social media allows an unlimited amount of content to be created, shared, and liked. The problem is, most people have no reason to listen to that message until the exact right time when it can provide value. 

A prime example of this is the beer commercials you see running during a football game. The commercial says, "hey don't you want this". Once this message is seen enough times by the audience, they eventually realize that they do. 

So heres a story to put it all into perspective...

I had a reporter reach out to me and she said, "We have used you before for a piece and right now we are doing a new piece about Instagram marketing for professional services marketing". Now I can't think of a single professionals service practice, with which we work, whether it's in legal, financial services, or banking that we utilize Instagram. However, I didn't say that to her right off the bat. I took the time to analyze the data and what we do individually here at AmpliPhi. So I took the time to do this and wrote something up and the article went live. 

This is really important because instead of saying, "no I am not interested". I said, "let me at least try to add value to your audience and have this piece that you can then use us as your expert". 

We want to better serve the audience and find what will work for them. This creates trust between the audience and the person they are turning to for advise. 

Take a look at how you are leading teams and how you are leading projects as two really good ways for you to share with an audience, what it is that you are figuring out. The number one struggle heard from people about the number one thing they do in their job is no one prepped them to do project management or they don't really know how to lead a team. 

So what I ask you to consider doing is in your day to day work that you're doing, think about 'I ran into this situation with a project. I ran into this situation with a person.' Share what it is that you learned and what it is that others can learn from you. After awhile, the audience will begin to wonder what it is you do for work.

The more you can get people to trust you in order to get them to hear a message from you, the better off you will do. 

Another example to put this into perspective is, think of your favorite band. If you hear a song that you really like, are you more or less likely to look up that band? Of course the answer is more likely. You hear a song you really like, you research the band, and you discover other pieces of content that you enjoy. 

Start to put together a catalog of content that your audience can look back on. The more content you create, the more people are going to trust you. It isn't that one song that is going to make you a fan of the band. 

With social media we have unlimited data, we don't need to rely on a reporter to prompt us with a question. You can simply say 'this is what we do at our business'. 

I hope this starts off your week well! Go out and be helpful today. 

Oct 07

The Surprising Lesson Baseball Cards Taught Me About Social Media

General Info

The Surprising Lesson Baseball Cards Taught Me About Social Media

Like many who grew up in the ’80s and ’90s, I was super-interested in baseball cards. Remember what we used to do to get a player’s autograph? We had two options: hope to find the player at a game itself, whether during the season or in spring training, or send a baseball card through the mail. We would mail (what could be) super-valuable cards to the player’s team, with hopes that whoever opened the mail would find the player, get his signature, and mail it back to the kid on the other end.

The chances of getting a reply were rather low at times and the risks were relatively high, because the precious baseball card might not be returned. I found that the Oakland A’s and Milwaukee Brewers were great (both teams returned my cards signed by the player 100% of the time), while the Seattle Mariners left a lot to be desired. I lost not one, but two, Ken Griffey Jr. rookie cards to the black hole that is the Mariners fan relations department.

Back then, way before the internet was a household term, it used to be really hard to contact well-known people. The closest thing many of us had to meeting that ballplayer was the “mail and pray” autograph strategy.

You know what's gotten drastically easier since then? Contacting people you admire and would like to know through social media. Whether it’s a baseball player or someone in the business world, we have no barriers to communication. Want to contact anyone at all? Find her on Twitter, LinkedIn or Instagram and send a simple message letting her know how much you like what she does. This message could be in the form of a tweet, status update (LinkedIn) or comment or direct message on Instagram.

Unlike the risk involved with losing a baseball card, is there a risk to sending an electronic message? Nope. Going a step further, what’s the cost of letting someone you know that you admire her work? Zero. In my opinion, expressing genuine appreciation — especially in a public forum like Twitter, LinkedIn or Instagram — is one of the best and most noble uses of social media. You’re not guaranteed a reply, but you’re not putting your Ken Griffey Jr. rookie cards at risk either.

I’ve done this with someone famous to me: Salt Lake City-based PR strategist and Forbes contributor Cheryl Snapp Conner, and now consider her a friend, despite the fact we’ve never met in person. How did I initially get to know her? Using both Twitter and LinkedIn, I simply shared the articles she’d written with my audience on those respective social media platforms. To ensure she saw my posts, I tagged her (using the @ symbol and her name) in the share descriptions.

She responded to my posts with comments like, “Thanks so much for sharing, Spencer!” Once I saw her acknowledging my comments, I continued systematically posting shares of her articles. And then something really cool happened, although I would never have expected it: She sent me an email (after going to my website) and said she’d like to write an article about me and what I do for her Forbes column.

That initial article appeared in Forbes more than two years ago, and there have been two more featuring me since then. The first allowed me to promote Reach-A-Child, a local non-profit, while the second corresponded with the launch of my book ROTOMA: The ROI of Social Media Top of Mind.

How can you apply this strategy? Wave a magic wand — who would you like to know? Send a message and see what happens. Remember, the physical and communication barriers that existed before no longer do. It now costs you absolutely nothing to reach out to someone you admire. Don’t wait, do it now. Oh, and I gotta run… just found Ken Griffey Jr.’s Instagram account and I need to let him know I’m missing two of his rookie cards.

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