Monthly Archives: November 2019

Nov 25

How You Can Learn To Love Monday Mornings

General Info

How You Can Learn To Love Monday Mornings

How’s your Monday going so far? Were you excited to wake up this morning? Were you fired up to accomplish great things, or did you think to yourself, “If I just make it through today, Tuesday will be much more tolerable!”

I’ve learned to love Monday mornings, and I’ll share why YOU can too. Oh, and by the way it requires ZERO work on your part.

Here's what I'll ask you to do each weekend, once on Saturday, once on Sunday. 

Before you go to bed on each weekend night, think to yourself, “What did I learn/observe today that has a business lesson in it?”

Why is this important? Everyone loves stories, and when you start noticing business lessons in your environment, you’ll be the one person in your group sharing compelling and interesting stories with your colleagues (and clients and prospects) each Monday morning.

People will look to you for motivation and for leadership.

Now, of course you should still have the conversations about the Olympics, and how Simone Biles, Michael Phelps, and Usain Bolt seem otherworldly. In addition to that – and like an Olympic athlete would – constantly seek to refine your business acumen.

I learned this by accident. How? Like 500 million other people, I have an Instagram account, and at least 5 times a week, I try to post a quick quote or business story. Until I had that “obligation,” I didn’t notice all the great things happening around me.

Remember, this is not, “What can I post about myself on social media that will make me look good?” It’s, “What can I share that will benefit other people?”

Give yourself permission to pause and pay attention, and you'll learn to love Monday's too.

Can you see this idea working for you? Will this be #AdviceThatSticks? If so, please share with a friend who needs it today.

Nov 18

3 Email Subject Lines That Will Kill Your Chances of Winning a New Client

Marketing

3 Email Subject Lines That Will Kill Your Chances of Winning a New Client

How many times have you gotten an email with one of these three subject lines?

I’ve received dozens of emails like this and am guilty of sending a whole bunch of them too. They are:


  • “Checking In”
  • “Touching Base”
  • “Following Up”
Think about it: Aren’t these just euphemisms for, “Wanna buy my stuff?”

What to Say Instead

“What else am I supposed to say?” you might be wondering. The last thing you want is to be forgotten by your prospect.

Instead of emailing someone to remind them you would like to sell them something, take advantage of the opportunity to provide targeted education by assigning that prospective client to a simple workflow based on their interests. These Digital Assets – which can be articles, blog posts, or other educational material you already have – will allow you to maintain time-of-mind awareness with your prospective clients by sending them relevant educational messages from this asset repository on a regular basis. That’s when your role evolves from one who is pitching a product that helps you to offering a commodity to a valued partner that helps them.

How to Start

To get started, consider this: What questions are your prospective clients asking you every single day that you’re manually answering via email or phone calls? Distill these frequently asked questions into concise and actionable articles, blog posts or videos.

By offering specific information assets geared at fixing specific problems, you can gauge your prospects’ interests immediately, and not be left guessing what issues they’re facing. Which asset do you create first? Don’t overthink it – what question do you hear more than any other? Create that one first – now.

Have you produced education-based material for follow-up purposes? Can you see this working in your business development activities?

Nov 11

Social Media Image Sizes to Use in the Year 2020

Social Media

Facebook Image Sizes

Business Page Profile Picture: 180 x 180 

Photo will appear on page as 170 x 170 pixels on desktop.

Cover Photo: 820 x 312 

Anything less than 820 x 312 pixels will be stretched.

Have a video that you want to highlight? Use it here instead of a photo to grab the attention of potential customers.

Shared Image: 1,200 x 630

Sharing an image is one of the most popular ways to get your posts seen.

Share photos of events happening around the office, or invest in having someone take “stock” photos of your company.

Shared Link: 1,200 x 628

Facebook prioritizes links to fast-loading web pages, so ensure your website is up to date.

Highlighted Image: 1,200 x 717

Has your company recently been nominated for a local award? Choose to highlight a post to keep it at the top of your feed so that more people will see it.

Event Image: 1920 x 1080

Event images provide a lot of screen space to work with, so make sure your image is eye-catching in order to attract more views.

AmpliPhi Facebook Quick Tip:

When running Facebook ads, make sure that your ads’ images are not covered with more than 20% text. Ads that break this rule may be rejected by Facebook, or shown less frequently to your audience.

LinkedIn Image Sizes

Personal Profile Image: 400 x 400

Recommended between 400 x 400 and 20,000 x 20,000 pixels.

Minimum 200 x 200 pixels. 

Company Logo Image: 300 x 300

Be sure to use high- resolution versions of your logo when uploading to social platforms.

Square Logo: 60 x 60

This is the logo that shows up when your company is searched. This can be the same one as your main logo, or a logo that complements it. Just make sure that it is recognizable as part of your brand.

Company Cover Image: 1536 x 768

Appears as 1400 x 425 pixels.

Banner Image for Company Pages: 646 x 220 (Minimum)

This image appears when a user visits your brand’s homepage, and is a great way to highlight your brand.

Shared Image or Link: 1200x627

Appears at 552 x 289 pixels.

AmpliPhi LinkedIn Quick Tip:

Don’t overthink your posting. Share what you know and be genuine about it.

Twitter Image Sizes

Profile Photo: 400 x 400

Make sure your logo is high-quality as it will be seen in the following places:

  1. On your page
  2. In-Stream
  3. Who to follow

Header Photo: 1,500 x 500

Be sure to use high- resolution versions of your logo when uploading to social platforms.

In-Stream Photo: Minimum 440 x 220 (2:1 Ratio)

Recommended aspect ratio is 16:9.

Can tweet up to 4 images at one time.

AmpliPhi Twitter Quick Tip:

Twitter is great for directing people back to your website. If you create content, craft a tweet with a link to the blog post. It’s a free way of sending traffic to your website.

Instagram Image Sizes

Profile Picture: 110 x 110

Use your company’s logo or make sure your profile image is recognizable so users can find you easier through search or explore.

Photo Thumbnails: 161 x 161

These smaller images and videos will expand when clicked and include a place for people to comment.

Photo Size: 1080 x 1080

Square or rectangle photos: maintain an aspect ratio between 1.91:1 and 4:5 ratio.

For portrait (4:5) photos, recommended dimen- sions are 1080 x 1350 pixels.

Instagram Stories: 1080 x 1920

Minimum resolution is 600 x 1067.

Aspect ratio is 9:16.

AmpliPhi Instagram Quick Tip:

If your video is too long for an instagram profile upload (longer than 60 seconds, utilize IGTV. Upload a vertical video with an aspect ratio of 9:16 or a horizontal video with an aspect ratio of 16:9.

Nov 04

4 Ways to Manage and Train with Front-line Employees in Mind

Uncategorized

The Lack of Front-Line Employee Training in Action:

While traveling I learned a marketing lesson this week and I want to share with you.

Three different nights this week I stayed in a major hotel chain at three different locations. You know when you stay in a hotel and you log onto the Internet it makes you put in your credentials and then also has a splash screen that says this is the most important thing to us right now?

In the case this major hotel chain it’s a partnership with Lyft - so Lyft the Uber competitor.

I went downstairs the next morning to take what I thought was going to be a shuttle to the event. To my surprise, they didn’t have a shuttle, but the man at the front desk said - “Sir, you can get in Uber.” 

So, here’s a major hotel chain spending a lot of money on a marketing initiative, yet the front-line employees haven’t been yet trained or told to say Lyft instead of Uber.

Now, if you’re doing any kind of marketing initiative that’s broad-based, where you want people to think about you a certain way, please make sure you train your front-line employees first so they’re on the same page as you are. 

Manage and Train with Front-line Employees in Mind: 

Communicate: 

Ensure that as the boss, you are training your employees to be comfortable with communication. Asking questions is the first step to ensuring open communication is a major focus. Educate your employees about accomplishments in their department, their growth, and how they are an important member of your team. 

Training that Matters: 

Offer training that is specialized to what that employee is doing and the objective they need to be reaching for. Recognize the employees strengths and deliver training that is based on that employees performance. Recognize that the training you offer should develop and enhance their career goals.

Develop an Employee Appreciation Program: 

Feedback matters and your employees want to hear it. Make it clear to your employees that you are monitoring their performance and efforts towards bettering the company. Your front-line employees are directly reflecting your business and influencing the overall business results. Show appreciation and deliver rewards based on the efforts of every employee.

Let them Shape their Work Experience:

Frustration can commonly be a result of too many rules and regulations enforced in the workplace. Make your rules value-oriented and flexible to help create employee satisfaction. When employee satisfaction increases, the quality of work increases, and therefore your customer satisfaction is likely to increase. Gather insights from your front-line employees about how their job can become more enjoyable. Creating a structure and framework for your business does not have to include overbearing rules and micromanaging. 


Taking the time to ensure that carefully hired employees receive the quality of training they deserve will create an overall more enjoyable workplace experience. Create value and a positive experience for not only your customers, but all of your employees as well. 

How are you ensuring that your front-line staff members are aware of partnership marketing strategies?

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