How many times have you gotten an email with one of these three subject lines?
I’ve received dozens of emails like this and am guilty of sending a whole bunch of them too. They are:
What to Say Instead
“What else am I supposed to say?” you might be wondering. The last thing you want is to be forgotten by your prospect.
Instead of emailing someone to remind them you would like to sell them something, take advantage of the opportunity to provide targeted education by assigning that prospective client to a simple workflow based on their interests. These Digital Assets – which can be articles, blog posts, or other educational material you already have – will allow you to maintain time-of-mind awareness with your prospective clients by sending them relevant educational messages from this asset repository on a regular basis. That’s when your role evolves from one who is pitching a product that helps you to offering a commodity to a valued partner that helps them.
How to Start
To get started, consider this: What questions are your prospective clients asking you every single day that you’re manually answering via email or phone calls? Distill these frequently asked questions into concise and actionable articles, blog posts or videos.
By offering specific information assets geared at fixing specific problems, you can gauge your prospects’ interests immediately, and not be left guessing what issues they’re facing. Which asset do you create first? Don’t overthink it – what question do you hear more than any other? Create that one first – now.
Have you produced education-based material for follow-up purposes? Can you see this working in your business development activities?