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February 5, 2021

5 Tools to Help Create Great Copy for Non-Copywriters

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If you're in marketing for a smaller business, chances are you're expected to wear a wide array of hats. You're often expected to be a designer, copywriter, video editor, content creator, strategist, advertiser and social media manager. And, while you've most likely become adept at juggling so many roles, you know how important it is to stay on top of each. 

These days, we're realizing how much of a hand copywriting plays in conversions. Whether it's a headline or a landing page, copywriting is a big part of what draws our potential consumers in. Thankfully, there are tools that can help us all pretend that we're pro copywriters! We've reviewed a few of our favorites below.

Summary:

Copy.ai is - you guessed it - an AI-powered copywriting tool. From digital ad copy tools to brainstorming tools, Copy.ai seems to have it all. Enter information like website, blog/photo/product description, and your target audience and BOOM! Copy.ai spits out a bunch of options for highly engaging copy. Don't like what you see? Hit "Make More."

Copy.ai screenshot

Key  Features:

  • Free 7 day trial that doesn't require a credit card
  • Tons of copywriting formats
  • Tailor copy to certain demographics or include specific promotions
  • Chrome web extension tool for easy use
  • Pulls from your website, your descriptions and your targeting requirements

Quality

Ease of Use

Pricing

Conclusion:  

Copy.ai has any option for almost any copywriting need, which makes it appealing to an extremely wide audience. A free 7 day trial with 100 runs a day will give you all the time you need to take it for a test drive. After that, you'll only need to pay $35 per month - a small investment if you don't have a solid copywriter on staff.

overall 

4.7/5

Summary:

Copysmith uses artificial intelligence to help you create various copy, such as product descriptions, blog ideas or outlines, Google Ads, or existing content that needs to be rewritten. Enter your website, description, target audience, and any preferred keywords and you're given 5-15 pieces of content to work with.

Copysmith.ai

Key  Features:

  • Download results and group into projects
  • Easy to use for any marketing skill level
  • Integrations with Shopify, WordPress and Gmail
  • Free trial that doesn't require a credit card
  • Ability to write copy for a variety of areas
  • Tailor copy to a certain demographic and specific keywords

Quality

Ease of Use

Pricing

Conclusion:  

The ability to create so many different types of copy while also being mindful of audience and keywords is the biggest draw for us. The integration options are an unexpected bonus. Sometimes character counts go over and results may not make sense - meaning you could go through your trial quickly. If you're not ready to commit to the paid version right away, be mindful with your inputs and use your results as a base to build from.

overall 

4/5

Summary:

CoSchedule allows you to analyze your headline and get instant feedback on: Word Balance (common, uncommon, emotional and power words), Headline Type, Sentiment, Word Count, Character Count, Skimmability, and (if you download the free browser extension) Clarity, Reading Grade Level and SEO Score.

Key  Features:

  • Free basic version (cost is built into CoSchedule for existing members)
  • Free browser extension (3 headlines/mo)
  • Version history to compare past submissions
  • Easy to use interface
  • Straightforward reporting
Co-Schedule Headline Analyzer

Quality

Ease of Use

Cost

Conclusion:  

CoSchedule is a great tool to get you started creating headlines that convert. So often the headline becomes an afterthought and CoSchedule has made it easy to take your creativity to the next level. Yet, as with many of these tools, don't consider this as a full replacement for human understanding! The best part? The web version can act as a completely free resource and there is an option to upgrade if you want/need more in depth results.

overall 

4.5/5

Summary:

The Hemingway App describes itself as "like a spellchecker, but for style." Once you've written or inserted your copy, you'll get a readability grade, a word count and various highlighted sections of text (pointing out use of adverbs, passive voice, sentences that are hard/very hard to read, phrases that have a simpler alternative). There is also a desktop version for Mac or PC with additional capabilities. 

Hemingway App

Key  Features:

  • Free web version
  • Easy to use interface
  • Write and edit directly in the platform
  • No internet connection required*
  • Format for HTML*
  • Publish to WordPress, Medium or export as PDF, text* 

*Available only on desktop app

Quality

Ease of Use

Cost

Conclusion:  

This tool is best used when you've already created copy, but want to ensure it is easy to read and understand. With the fun color-specific highlighting for errors, the Hemingway App actually makes it fun to find and fix errors in your writingUse this platform for free OR download the app for a one-time cost of only $19.99.

overall 

5/5

Summary:

keywee is another platform which uses artificial intelligence to assist marketers in creating messaging that will resonate best with their target audience. It can create new ideas, improve existing copy, incorporate keywords or promotions in Facebook, Google Search, Outbrain Native or Verizon Media Native ads.

Key  Features:

  • Free trial that doesn't require a credit card
  • Basic (free) version available
  • Mode variations to fit your style
  • Improve existing or generate new ideas
  • Performance potential grading score
keywee.co

Quality

Ease of Use

Cost

Conclusion:  

With the Pro Plan starting at $99 per month, this platform may be a bit expensive for some users. But, if you are deliberate with your copywriting needs, you may be able to get by on the basic trial (20 queries per month). With the option to generate new ideas or attempt to improve your existing copy, keywee has something for every skill level

overall 

4/5

What are some of your favorite copywriting tools? We'd love to know! 

Want to learn more? Visit our resource library with comprehensive guides and walkthroughs.

Includes PDFs, checklists, and everything you need to get started.

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