With social media there are so many ways to spend 5 minutes (let’s be real, 30 minutes) endlessly scrolling. This time I was glad I chose Instagram Stories.
Instagram Stories is a feature that lets users post photos and videos that vanish after 24 hours. A lot of people I follow use this feature the same way they use the main platform on Instagram, which is fine. But it isn’t exactly what the best use of it is.
Below is a fantastic example, in my opinion, of a proper Instagram Story. It’s about an absolutely amazing cause and a girl’s search for a decent snack.
Meet Stefanie Miller. She’s been one of my (Helen) besties for more than 15 years.
I generally don’t check out a ton of Stories, but this first image drew me in because I love coconut chips…and she dissed them. She also introduced Healing Heels, an incredible organization you’ll learn about below.
Stefanie’s obviously in search of something particular.
Can you sense the sarcasm?
Up until this point, each visual was just an image. The picture below was actually a video unveiling Stef’s pair of shoes. She uses the Superzoom/Dramatic effect to give it the anticipation it deserves.
The next 3 images were also videos opening containers to find more healthy snacks. Make sure you read the copy on the images. It’s hilarious.
These are her shoes! Learn more about the shoes below. This specific piece of content was a video using the Boomerang effect.
If you can’t tell what this is, it’s a half-drank bottle of wine with the cork inside the bottle. We’ve all been there, am I right?!
The warm and fuzzy part starts now! ?
As you can tell, Stefanie tells the story through copy on the images.
Don’t forget #hashtags
She’s going through and giving visual examples of their products.
And tagging friends so they can see your story
Remember, you can also draw on your images to point things out as you can see below with the reddish arrow and circle pointing out the random pair of Sidne’s.
There is Stefanie spreading love!
Promote. Promote. Promote! See how she did this… it’s well into the story, so it doesn’t seem like a sales pitch. It just makes sense and flows perfectly.
Back to snacks!
A little off subject, but I wouldn’t be a marketer with mentioning kudos to Healing Heels on the personalized message on this shoebox. For every patient that is gifted a pair of Healing Heels because someone else bought a pair they personalize the shoebox with inspiration to help get them through treatments. ?
Still hungry! ??
The image below was actually a video using the timelapse effect. It showed them working to separate all the orders and shipping labels.
And finally, snacks were had. ?
There are many reasons why I think this is so well done. Stefanie just did such a wonderful job telling the story. The whole progression spanned a total of 5 hours and depicted so much. This story showed happiness, humor, inspiration, gratitude, empowerment, love, hope, and of course, (h)anger.
I also love the behind the scenes footage that was captured as part of the Healing Heels process. Their mission is powerful and Stefanie did a great job of explaining the story while making a heavy topic fun.
Create. create. create!