MARKETING SPEND IS DOWN
Online advertising is almost entirely self-service. The ability to turn ads on or off at any time with no contracts or prepayments. In times of crisis, marketing dollars are one of the first, and seemingly easiest, things for companies to cut.
Some giant companies, like Delta Airlines, are spending $0 in Facebook ads and have reinvested in a B2B PR strategy instead.
SO, WHY SHOULD I ADVERTISE NOW?
If you're looking to use social media and digital advertising for brand-building and/or lead generation, now is a great time to consider investing in your online presence. With ad costs at an all-time low, there's no better opportunity to get in front of your audience.