At AmpliPhi Social Media Strategies it is crucial to ensure that we prove something works for ourselves before advising others to try it. One major success we have had is our anti-stock photoshoots by team member Erin Cowan. An interview with Erin gives us a sneak peak into her position at AmpliPhi and her talents.
That it’s as easy as “snapping a picture.” A lot goes into not only capturing images, but into post-production as well. There is also a distinct difference in quality between photos taken with a cell phone and those taken with a professional camera. Each has its own place on social media and within marketing as a whole.
A lot of anti-stock photos will end up being used on social media, so I try to think of the end result when composing images. I usually leave some “breathing room” on the sides of the subject so that quotes can later be placed over the image (in Canva or Photoshop) if needed.
I think anytime a company can use their own photos instead of stock, brand image is sharpened. Furthermore, using images with consistent filters/presets, lighting, and overall aesthetics reinforces the look of the brand and can help a company stay top of mind with the consumer.
Any company can download a stock image, and with the proliferation of free stock sites now, differentiation is becoming more difficult. Custom anti-stock photography and videography sets your brand apart from the competition.
I like to use shallow depth of field in my images. This makes the background blurry and places the focus on the subject instead of the busy background.
Getting to visit new places and working with fun people! Anti-stock shoots allow me to think creatively. Because each location is different, I’m forced to learn to work with different lighting scenarios and capture images in close quarters.
We’ve seen more company-generated social media shares as a direct result from using anti-stock photography. Employees are typically more likely to share posts featuring themselves and their coworkers rather than posts with stock photos.
On a DSLR, the easiest method is by setting the camera to aperture-priority mode and adjusting the aperture to the lowest number possible. On most kit (standard) lenses, that number will be in the 3.0-5.0 range. The lower the number, the blurrier the background will be.