One of the biggest challenges when managing any type of workflow is staying organized. When there are many moving pieces and several employees involved, it’s easy for information to get lost or efforts to be accidentally duplicated. This is why using a tool like Airtable to improve your content management can be so valuable –

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If you’re in marketing for a smaller business, chances are you’re expected to wear a wide array of hats. You’re often expected to be a designer, copywriter, video editor, content creator, strategist, advertiser and social media manager. And, while you’ve most likely become adept at juggling so many roles, you know how important it is

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Our company – along with 230 others – was fortunate enough to win an award from the Wisconsin Economic Development Corporation for our work in innovation. In most cases, a company might just take the money and do the work that they promised to do, but we want to share the 5 steps we’re taking to maximize

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using effective digital and social media targeting efforts to grow event attendancethe solution: digital marketing + Social Media Marketing StrategyThe NAPA team hired AmpliPhi to build a digital marketing and social media marketing strategy to help achieve this goal.The ChallengeThe National Association of Plan Advisors (NAPA) is the qualified plan-focused arm of the American Retirement

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We want to help you “talk the talk” with your internal, external or future marketing teams. We’re diving into commonly used and misunderstood terms in today’s digital marketing space. Whether you’re managing a marketing team or looking to hire a marketing role in the future, our list is designed to better help you communicate and

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What can you learn from one of the world’s largest companies? In this article, I’ll share with you three marketing lessons that you can learn from Costco, and analyze the Costco business model so you can learn to emulate them. Lesson #1: Collect DataWhenever you check out at Costco, you scan your membership card. Why?

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