Category Archives for "Social Media"

Sep 02

How to Maximize the Results of Your Pitch Competition

Business Development , Marketing , Social Media

how to maximize the RESULTS of your Pitch Competition

A founder of a startup company came to me with a compelling question: “How can we use social media as a strategy before, during and after aevent?” The specific event he was referring to is a popular pitch competition that he is attending with his team. In fact, it is so sought after, only 15 groups can attend this event from all over the world. Preparing a social media strategy is not only a great way to introduce other companies to your followers, but to gain recognition for both you and your brand. Here's what to do before, during, and after your pitch opportunity.

What to do before your pitch competition

  1. Do research on the companies that are going to be attending the event. In this specific case, the Founder and his team will study the other 14 companies presenting at the pitch competition FoodBytes, follow them on social media, and begin their outreach plan.
  1. Come up with an eye-catching message that will make yourself stand out. You can enhance this message by including a graphic (our design team utilizes Canva). When you begin the outreach process, tag the CEO/Founder of the company and FoodBytes (or the host of other events). Here is a sample message: 

“We're looking forward to meeting you at #FoodBytes and learning more about you and your company <use company social media handle> there!” 

  1. Continue to make new connections by following or connecting with CEOs or Founders of the other companies. A great platform for doing this is LinkedIn. Ensure that your LinkedIn profile says a little about you and what you do, and then before try to connect with others.
  1. Create  team pictures with branded designs and add them to your Instagram Page. 
  1. When you begin to use your social media platforms to highlight the other people at a pitch competition, a question that founders and their teams will ask you is, “Why are you doing this for us?” Your answer should be as simple as, “Why would I not do this for you?” Consider this equation: 

 Social media (free) + Research (a little time) + Publicizing other people = GOOD BUSINESS 

Spencer X Smith and Alan Webber from Fast Company

AmpliPhi Founder Spencer X Smith with Fast Company Founder Alan Webber

What to do during your pitch competition

  1. Walk into the event with confidence because people are going to know who you are. You have done your research and reached out to those who are attending the event. Think of your engagement as though old friends are catching up, not introducing themselves for the first time.  
  1. Using Twitter, engage in real-time with other pitches and the event itself. Remember, it's your job to help THEM look good.
  1. Ensure you take lots of photos with the other Founders and their teams to share on social media platforms. Prove that you are who you say you are and celebrate each other’s successes.   
  1. Utilize event hashtags (and company hashtags if you have one) in your posts. It's likely the use of these hashtags will have an explosive amount of activity during the conference, but not so much following the event. Capitalize on where people are paying attention.

What to do for follow up after your pitch competition

  1. Post, post, post!! Use platforms such as LinkedIn and Instagram to showcase what you did at the event. Share the photos you took with other Founders and their teams and tag them to increase engagement. Again, help highlight them and what they do.
  1. Follow-up with the people you met using video messages. Soapbox from Wistia is a great resource for creating video messages. This is a much, much more personal way to share your message and help people recall who you are. Remember, they are going to meeting a lot of new people; you want to be the one who stands out! Don't relegate yourself to simply using email. Use personalized videos through Soapbox to solidify who you are in your prospects' minds.

How do you use social media strategies before, during and after an event? Did I miss anything? Let me know your thoughts in the comments below!

Jul 03

Three Ways to Achieve Success as a Business on the 4th of July Holiday

Marketing , Social Media

THREE WAYS TO ACHIEVE SUCCESS AS A BUSINESS ON THE 4TH OF JULY HOLIDAY

This may sound very obvious, but it’s something I see year after year - small businesses not availing themselves of the hashtag

#HappyFourth.

This is important in three regards:

1.) Use the #HappyFourth hashtag on relevant posts on all the social media platforms. This is the most obvious of the tips, but if a small business owner doesn’t use the hashtag in their posts, it doesn’t exist. The social platforms rely on hashtags (even LinkedIn) to ascertain the overarching theme of a post, and the omission of #HappyFourth is a big mistake.



2.) Search the #HappyFourth hashtag on the social media platforms where your customers are most likely to have conversations. Twitter search is outstanding for this, as is Instagram. Business owners can simply join conversations already given the appropriate #HappyFourth context.


3.) Ask those patronizing your business to share their experience with you in a #HappyFourth related post to their personal social media platforms. Businesses can incent these customers through a bonus, promotional item, etc. to help these customers provide social proof to their network of friends.

Jun 18

These 5 Lessons I’ve Learned Will Make You Rethink How You Use LinkedIn

LinkedIn

These 5 Lessons I’ve Learned Will Make You Rethink How You Use LinkedIn

If you’re interested in using social media to engage with your customers, you’ve probably spent some time memorizing some rules about when to post on each social network. Maybe you’ve studied a chart like this one:

For LinkedIn, the traditional wisdom says 7a.m., noon and 5 p.m. Tuesday through Thursday are the best times to post.

As much as I like these charts, they don’t apply to everyone. Instead, I’m a big fan of sharing what I’ve proven to be true with my own data, so here it goes:

1.) The timing of your post on LinkedIn is WAY less important than the content of your post.

Because of the volume of content, and the behavior of users on social networks like Facebook and Twitter, timing is more important on those networks than on LinkedIn. The shelf-life of a Tweet seems to decrease every time someone writes about it. A few years ago, the shelf-life was a day or so. Now? We’re talking less than 3 hours.


The beauty of posting on LinkedIn is that high-quality content has a long shelf-life. The most clever Tweet will be forgotten within a day at absolute best. But an original article or a thoughtful post on LinkedIn will still spark conversation and engagement for weeks after you post it. I noticed this week that I had notifications of likes, comments or shares on posts from a day ago, three days ago, and 14 days ago. My best content is still generating conversation weeks after I post it.

Why is that? I’m not an expert in LinkedIn’s algorithm, but I think it relates to the behavior of users on LinkedIn. For the most part, LinkedIn users don’t get on the platform looking to waste time. They go on with a purpose — they want to connect with people in their industry and gain business insights by reading articles and posts from business people they admire.

2.) Don’t take engagement for granted.

Unlike on Facebook, where we often feel obligated to like certain posts — your cousin’s engagement announcement, your niece’s first birthday party, etc. — there’s no obligation within your business relationships. The likes, comments and shares that you earn tend to be much, much more meaningful. Savvy LinkedIn users are looking for content that will enrich their lives and enrich the lives of their followers, so if they like, comment or share your content, you can be sure it’s not an idle gesture.

If you’ve only got a few minutes available to devote to your social media effort, spend that time on LinkedIn. The longer shelf-life of your posts and articles means you’ll get the best bang for your buck by sharing relevant content with LinkedIn’s business-savvy audience. When someone in your network engages with your content, read it as a hat-tip, a sincere thank-you, and an opportunity to start a one-on-one conversation with them.

3.) Share content that will still be relevant weeks from now.

Since content on LinkedIn tends to stick around, it’s important to share evergreen content. A user might login to LinkedIn twice a month and catch up on all of the most interesting news from her network from the past two weeks. If that includes your post, you want to make sure it’s still relevant two weeks later. In fact, you probably want to make sure it’s still relevant six months later. If someone looks up your profile and takes an interest in your latest post, she might click through to your older posts to see what other insight you’ve shared.

4.) You don’t have to be world-famous, just famous in your world.

A major source of anxiety for professionals who use social media? You can follow all the rules and best practices, and you can still end up with lousy numbers. The pageviews aren’t hitting your targets, you haven’t reached 1,000 followers, or your content isn’t going viral.

But here’s the thing: going viral, or becoming world-famous, shouldn’t be your goal.

Here’s a question I like to ask in training sessions. What’s the most famous painting in the world? Most people will tell you the Mona Lisa.

But what’s the most famous farmers market in the world?

You’re probably picturing the most popular one in your town, no matter where you live. Why? Because farmer’s markets can only serve people within a small radius. Their entire premise is based on selling locally produced food, so garnering national fame is completely irrelevant for them.

Your job on social media is not to garner national fame. You simply need to become well known and respected in your own circle, just like a farmer’s market only needs to be famous in its own town to be successful. And doing that is easier than you think.

Curate your LinkedIn network by connecting with decision makers and influencers in your industry, and focus on providing meaningful content for them.

5.) Things work so well that you stop doing them.

There’s an old adage in sales – “Things work so well that you stop doing them.” After doing the same activities, telling the same stories, and seeing the same people, a salesperson wants to mix it up a little. I definitely experienced this phenomenon between the years of 2008-2015, when I was averaging 16 in-person meetings per week.

This same idea applies to social media as well. Much like consistent sales meetings or steady trips to the gym to workout, social media activities compound over time. Create a schedule, stick to it, and watch as your time investment on LinkedIn becomes more and more valuable.

Which of these 5 tips do think are most important? Have you experienced anything that contradicts what I’ve found?



Jun 03

Our Top 4 Design Apps for Social Media Content

Marketing , Social Media

Our Top 4 Design Apps for Social Media Content

Do you need to create social media posts for your company, but don’t have enough time to spend learning Photoshop?

Thankfully, you no longer need a background in design to start producing engaging content for your audience. With the help of a few iPhone and browser-based apps, generating several variations of a single design can be as easy as a click of a mouse.

Canva

Canva Pro has been a favorite among our team. We love taking the pre-designed Canva social media templates and adding our own unique spin. There are hundreds of free graphic elements and photos available for use in your designs. While the basic version is free, you’ll pay $9.95/month (at the time of this posting) for the upgraded perks. We think the upgrade is worth it, and here's why:

  • Resize your design with a single click
  • Upload custom fonts for your brand
  • Set unique color palettes for your brand
  • Save templates for you and your team

Basic: Free
Pro: $12.95/mo. or $119.40/yr. 


Adobe Spark

Adobe Spark is an online tool that allows non-designers to create social graphics, promotional videos, and basic web pages. It’s similar to Canva in that there are templates to use, but the customization options are somewhat limited. The Adobe Spark Starter Plan is free, but you won’t be able to personalize your project with your own logo, colors, and fonts. We feel that this option is best if you already have access to the Adobe Suite and are looking for an easy way to produce consistent branded content.

  • Easy to use for simple image posts or slideshows
  • Best for producing branded content
  • Basic version is Adobe branded

Basic: Free, with Adobe Spark Watermark
Pro: $9.99/month


Word Swag

Like the app’s title suggests, Word Swag turns your words into a beautiful photo-text design. Choose from the library of free photos, or select from your phone’s photo library. Decide which crop to use (there are options within the app for different social platforms), and then add your desired quote or text. Custom fonts are not an option, but they do offer some variations among the different styles, and the font color can also be changed.

  • Less expensive than some of the other options
  • Great for quote/image posts
  • Design choices are limited

Basic: Free
Pro: $4.99/mo.


Over

Like the other programs/apps mentioned, Over is a template-based design app. There are multiple template options for Instagram & Facebook stories, which we love. There are several font options available in the free version, with even more available to download in the pro version. 

  • Best for Instagram/Facebook stories
  • Templates are easy to customize
  • Styling is limited in free version

Basic: Free
Pro: $14.99/mo. or $99.99/yr.


What are your favorite social media design apps? Let us know if you want more in-depth tutorials on any of these (or other!) apps, we’d love to help!

May 20

How to Utilize Facebook Events for Free Marketing of your Business

Facebook , Social Media

How to Utilize Facebook Events for Free Marketing of your Business

Whether you are holding an every week special or a brand new event at your location of business-Facebook Events are your friend. And oh yeah, did I mention that to create one them is completely FREE.

Similar to a page post, some of you may have ‘boosted’ an event before from your business page. This option allows you to put money behind the event/post to have Facebook target the area/demographics you choose for an allotted amount of time. This is of course an effective way to get your business or event in the news feeds of your target customers.

But there doesn’t need to be monetary contribution behind this advertising.
Creating an event is 100% free, and it is tied to a location based off of your selected address when setting up the event itself. Therefore when someone in your area goes to view events, you will be included in their results page.

I can speak from experience that I myself, have gone to the Facebook Events tab in search of more than simply to make sure I didn’t miss a friend’s birthday. I have discovered several new restaurants/bars and even a concert in my local area that I had never heard of, all from these free Facebook Events.

Once someone clicks to respond to the event: whether it be that they are ‘going’ or ‘interested’ that response can organically show up in their friends’ feeds along with your event preview and link. If you are new to the concept, or want a refresher, below outlines the 3 steps to creating your free advertisement.

To Create an Event:

  1. Go to your Business Facebook Page, and select ‘Events’ in the left hand main menu.
  2. Click to ‘Create Event’.
  3. Add Photo/Video and Event Detail in the Pop Up Screen
    TIP: If you have a Weekly Special-simply select ‘Weekly’ for the Frequency and Facebook will run it for you so you only need to create the event once! Pretty neat, huh?

To Edit Events simply return to the Events tab on your page and you can view and select your list of upcoming events.

I recommend taking advantage of this free advertising that Facebook has gifted us. Use this also as an opportunity to look into your business model and create some events or specials that you can gather some hype around. Simply because to you, your business’ event seems ‘run of the mill’ that does not mean it isn’t event worthy!

Lauren Miles
Client Success Manager at Ampliphi Social Media Strategies

Feb 27

Facebook Video Retargeting – Remarketing to Custom Video Audiences

Facebook , Social Media

Facebook Video Retargeting – Remarketing to Custom Video Audiences

Facebook is the greatest advertising platform that has ever been created. From the sheer amount of people that use this social media giant - 2.3 billion monthly active users - to the backend capabilities it has for creating ads and targeting exactly who you are looking for, Facebook has revolutionized advertising.

And on Facebook, video is king. One of the coolest things about using video content on Facebook is that when you use a video in a Facebook ad, or in a post on a page, you have the ability to retarget the people that have watched your video.

Here is how Facebook video retargeting works. Let’s say you create a video ad inside the Ads Manager (Facebook backend). Start by putting some money behind the ad and select a target audience. Once your ad starts running to that audience, people will start seeing your ad and viewing your video. If someone watches the video, they are added to a custom audience that can be retargeted, or shown additional messages from you. This gives you the opportunity to market directly to people who have already shown interest in what you're offering. What a novel concept!

Custom audiences can be created inside the Asset Library in the backend of Facebook. Here is a list of steps to take in order to create your custom audience based off of Video Views.

  • Go to the Asset Library
  • Select Create Audience
  • Select Custom Audience
  • Choose Engagement
  • Choose Video (Create a list of people who have spent time watching your videos on Facebook or Instagram)
  • Choose people to include in the audience based on the length of video viewing time. (3 seconds, 10 seconds, 25%, 50%, 75% or 95%)
  • Click Choose video(s) to select the video you want the audience built from (You can pick more than one)
  • Choose the number of days people will remain in your audience after they engage with your content. People will be removed from your audience after a set time period unless they engage with the content again. (Up to 365 days)
  • Enter a name for your audience
  • Click Create

Your audience will begin populating and is immediately ready for use in any ad creation.

You’re probably wondering what you should show an audience of people who have already watched a certain portion of your video content? Great question! Anything that you want them to see! Duh! Figure out what the next step is in your customer progression and show it to people in this audience.

For example, if your initial video is talking to people about the importance of having car insurance vs. not having car insurance, then create a Facebook audience of people who watched over 50% of that video. Maybe your next piece of content to them is a price guide in a downloadable format. You’ve already proven that the people in your audience are interested in having car insurance because of how much of the video they watched, but they probably want to know what it’s going to cost them. So, create a valuable price guide that includes average rates, coverages and particular needs based upon the type of car they drive. Then put it on your website for them to download after they’ve supplied their name and email address. Now that you’ve collected a little info, you can keep them messages going depending on what your next steps are.

The options are endless. Facebook - and social media in general - have opened up the door to create marketing that is not only finely detailed, but also incredibly useful to your customers. And all at a reasonable price!

Erin shooting video
Jan 02

How to create 9 pieces of content in one-hour or less

Marketing , Social Media

How to Create 9 Pieces of Content in One-Hour or Less

In just one hour’s worth of work, how would you like to have at least nine pieces of content that you can use on your website and on social media?

You’ve heard you should be creating content to further your business development efforts, but you end up running out of time, right? How can you justify investing your limited hours in something that may or may not work?

Our team at AmpliPhi have refined a simple strategy for you to use where one hour’s worth of work will yield at least nine pieces of digital & social media content. This content will assist your business development efforts because your prospective clients will think about your more often than not. Next time they have a matter that could benefit from your expertise, they’ll think about you first instead of someone else.

After 3,000 in-person business development meetings between the years of 2008-2015 I discovered this – it’s really, really important for your prospective clients to hear from you on a recurring basis. If there’s too big a gap between the last time they heard from you and the present day, they won’t consider you when a need arises.

Video is the most effective way to stay in touch with prospective clients for two reasons:

  • Unlike an email or phone call, this person can match your face to your name
  • Videos can be used to educate prospective clients in a much more effective way than the written word alone

Without further ado, the steps -

Step 1 – record video using a phone or inexpensive camera that is stabilized on a tripod. Talk about the things that you hear every single week from your clients and your prospective clients and simply answer those questions, concentrating on one question at a time.

Either edit the video yourself by adding some music or graphics or have a member of your staff work with you to make it look professional before uploading it to YouTube.

Step 2 – once the video is uploaded to YouTube, YouTube is going to do something really cool for you – automatically – for free.

It actually close-captions your words for you. It takes what it thinks you’re saying and puts it into subtitle form.

YouTube isn’t going to be perfect at this, but it’s really easy to go in and edit the words to be sure that what you’re saying is actually correct. Once you’re done with your edits, download the caption file in SRT format.

Step 3 – Go to your Facebook page, and upload that same video and upload the captions to the video as well.

This is really important because the vast majority of videos are watched on Facebook in silent mode. If you upload the closed captions viewers will see your words on the video as they’re scrolling through their feed. So, viewers can actually watch it in silence and hear the same stuff or see – if you will – the same stuff that you’re saying.

Step 4 – Use your video editing software to edit one (or more) 60 second clips and upload that to Instagram.

Step 5 – Use your video editing software to edit one (or more) 30 second clips and upload that to Twitter. Note – the Twitter time limit was recently increased to 140 seconds (2 minutes, 20 seconds)

Upload videos natively to social media

Why not just link to YouTube on those platforms and save a lot of time? The social networks reward us – so to speak – by uploading the video to their native platforms. Instead of just showing the viewer a YouTube link, Facebook, LinkedIn, Instagram and Twitter will all start playing your video automatically, and the video will usually be shown to more people than a link to a YouTube video. This is definitely worth your time invested.

Now that you’ve used that original video four (or more) different ways let’s start on the written end of things.

Step 6 – take that SRT file that you downloaded and edit it into a blog post format. Remove all the closed-captioning notations and add the title, subtitles, bold text, italicized text and anything else to make it look aesthetically pleasing and upload that article to the blog on your website.

Use that same blog on LinkedIn, Medium or anywhere else that you can contribute on a regular basis.

Step 7 – Take excerpts of your blog article and share those updates on Facebook, LinkedIn, Twitter, or even Snapchat.

This strategy is really about getting everything that you already have in your head into some kind of video form, because once we have that, it’s very easy to edit it and transcribe to use it on all the different social media platforms. Get started with this strategy right now.

10 ways to use one video
Nov 30

How To Effectively Boost A Facebook Post

Business Development , Facebook , Marketing , Social Media

How To Effectively Boost A Facebook Post

Boosting allows you to choose a post that’s already on your business page and extend the reach by spending money to promote it.

In today’s world of social media, paying Facebook to show your posts to more people is incredibly helpful and most importantly, easy.

To do a great boosted post, we encourage two things to begin the process.

Define a goal for the post

Setting a goal will help you define success in the campaign. Whether it’s traffic to a web page, engagement on the post, or page likes, figuring it out ahead of time allows you to optimize the campaign and judge how successful it is.

Make sure that you have quality visuals

Whether it is an image or a video, it’s important that the quality is as good as it can be. Fuzzy pictures or shaky phone videos are simple to create but don’t always transfer well to engagement.

To get started with the actual post you’re going to upload your visual to your Facebook page. Then make sure you write some compelling copy and tag any person or organization that you want to have included in your post. Also, you should always include a call to action and a link, if necessary, to give people a way to engage.

Next, once the post is published, you can either click the “boost post” button or you can use the ads manager to boost your post.

Facebook boosting audienceIf you’re using the boost post button, it’s very self-explanatory on how to complete this process. The best part about using the button is that you can select an audience of “people who like your page and their friends”. This is the easiest way to reach people who are already familiar with your page and might not have seen the post.

If you’re using the ads manager, use the hamburger menu and select ‘page posts’. Then select the ‘published posts’.

Check out your stats and see which posts are performing well, based on the highest reach and largest engagement.

Select the post you wish to boost and select ‘create ad’ from the actions dropdown.

Name the campaign and ad set, select your objective and save to draft. Once you’re here you can go ahead and proceed how you would build an ad inside ads manager. Choose a proper audience based on who you’d like to target, set an appropriate budget, and select an objective that meets your goal.

(Creative used is video)


(Creative used is an image with link)

 

 

 

 

 

 

Another pro-tip of boosting a post is that with certain objectives you have the option to only pay for results. If there is a strong call-to-action, we recommend paying for engagements, not impressions. You can even manually enter a bid based on what those engagements are worth to you. Or you can just leave it on automatic bidding and Facebook will get the most post engagements at the best price.

Lastly, the creative inside the ad will already be done because it’s a post that’s been published to your business page, so when boosting there is no need to worry about that.

So, if you have a specific message or a post you’d like to build engagement on, don’t be afraid to boost away!

Oct 08

6 Steps to Create a Quality Instagram Influencer Campaign

General Info , Instagram , Marketing , Social Media

6 Steps to Create a Quality Instagram Influencer Campaign

You’ve almost certainly heard the word “influencer” in today’s marketing opportunities and for very good reason.

Adweek estimates Influencer Marketing will be a $10 billion industry by 2020.

Instagram (IG – 1 billion monthly active users) will comprise a huge portion of this growth, and finding those to help promote your brand is easier on this platform than any other.

Here are 6 simple steps (including infographic) we’ve created to help you use Instagram in your company’s campaigns. 

1. Identify your target market

Make sure that you’re using the search function on IG. To do this, go to the platform and click the magnifying glass on the bottom. Click inside the search bar (important step many people miss) and you’ll have the option to select Top, People, Tags, and Places. To search by interest, click Tags and enter your search terms. To search by geographic location, click places and enter the name or physical address.

2. Find influencers

Search for people influential in your target market by both number of followers and engagement percentage. The higher the engagement as a percentage of their followers, the better! A good way to figure out their engagement percentage is to take a handful of recent posts and take the number of likes and comments and divide that by the number of followers. This gives you a good idea of how engaged their following is.

3. Participate in their communities

Don’t just reach out to people without knowing more about them. They may have tons of followers and engagement but that alone doesn’t mean they’re the perfect fit. Before reaching out to potential influencers with an offer to work together, engage in their communities. Comment on their posts and like what they share. Be meaningful and deliberate with your contributions. This may create a thoughtful conversation and the opportunity to get to know your brand.

4. Reach out to them with an offer

Contact the influencer through DM (Direct Message) on IG. Since you’ve been engaging in the community you should be at least someone they’re familiar with. Ask them to help promote your brand or product.

5. Negotiate compensation

Be prepared for any reply. Or none at all. Some influencers will request money, product, or both. In our opinion, make sure you’re definitely willing to give them product. If you want them to speak on behalf of your company, they should at least have the opportunity to use what you’re selling. And when it comes to money, figure out what you’re willing to offer ahead of time. If you have a budget in mind, it’s acceptable to work with someone for a certain amount of time and then revisit the partnership. Just make sure you have determined what success looks like and that both parties are in the loop.

6. Review metrics and update

After hiring an influencer to promote what you’re selling, use metrics to track the success. Use unique identifies or coupon codes to track and gauge which campaigns are working and which are not.

Have you tried using influencer marketing in your campaigns? What success (or horror) stories can you share?

Instagram Influencer Campaign

May 15

A Great Example of Using Instagram Stories

Instagram , Instagram Stories , Social Media

A Great Example of Using Instagram Stories

With social media there are so many ways to spend 5 minutes (let’s be real, 30 minutes) endlessly scrolling. This time I was glad I chose Instagram Stories.

Instagram Stories is a feature that lets users post photos and videos that vanish after 24 hours. A lot of people I follow use this feature the same way they use the main platform on Instagram, which is fine. But it isn’t exactly what the best use of it is.

Below is a fantastic example, in my opinion, of a proper Instagram Story. It’s about an absolutely amazing cause and a girl’s search for a decent snack.

Meet Stefanie Miller. She’s been one of my (Helen) besties for more than 15 years.

I generally don’t check out a ton of Stories, but this first image drew me in because I love ❤ coconut chips…and she dissed them. She also introduced Healing Heels, an incredible organization you’ll learn about below.

IG Story

Stefanie’s obviously in search of something particular.

IG Story

Can you sense the sarcasm?

Up until this point, each visual was just an image. The picture below was actually a video unveiling Stef’s pair of shoes. She uses the Superzoom/Dramatic effect to give it the anticipation it deserves.

The next 3 images were also videos opening containers to find more healthy snacks. Make sure you read the copy on the images. It’s hilarious.

These are her shoes! Learn more about the shoes below. This specific piece of content was a video using the Boomerang effect.

If you can’t tell what this is, it’s a half-drank bottle of wine with the cork inside the bottle. We’ve all been there, am I right?!

The warm and fuzzy part starts now! ?

As you can tell, Stefanie tells the story through copy on the images.

Don’t forget #hashtags

She’s going through and giving visual examples of their products.

And tagging friends so they can see your story

Remember, you can also draw on your images to point things out as you can see below with the reddish arrow and circle pointing out the random pair of Sidne’s.

There is Stefanie spreading love!

Promote. Promote. Promote! See how she did this… it’s well into the story, so it doesn’t seem like a sales pitch. It just makes sense and flows perfectly.

Back to snacks!

A little off subject, but I wouldn’t be a marketer with mentioning kudos to Healing Heels on the personalized message on this shoebox. For every patient that is gifted a pair of Healing Heels because someone else bought a pair they personalize the shoebox with inspiration to help get them through treatments. ?

Still hungry! ??‍♀️

The image below was actually a video using the timelapse effect. It showed them working to separate all the orders and shipping labels.

And finally, snacks were had. ?

There are many reasons why I think this is so well done. Stefanie just did such a wonderful job telling the story. The whole progression spanned a total of 5 hours and depicted so much. This story showed happiness, humor, inspiration, gratitude, empowerment, love, hope, and of course, (h)anger.

I also love the behind the scenes footage that was captured as part of the Healing Heels process. Their mission is powerful and Stefanie did a great job of explaining the story while making a heavy topic fun.

Create. create. create!

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