There’s a lot to consider as you run an ad campaign, especially on Facebook.One important metric to keep an eye on is your Facebook CPM, which is the cost per thousand impressions. If you’ve been watching this number get higher and higher, you may want to consider learning how to reduce your Facebook ad CPM.For

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using effective digital and social media targeting efforts to grow event attendancethe solution: digital marketing + Social Media Marketing StrategyThe NAPA team hired AmpliPhi to build a digital marketing and social media marketing strategy to help achieve this goal.The ChallengeThe National Association of Plan Advisors (NAPA) is the qualified plan-focused arm of the American Retirement

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As the number of social media accounts continues to rise, it can be difficult to find the exact profile you are looking for. Thankfully, Facebook has added a feature that is often overlooked, but has huge implications for marketers and organizations who aim to tag Facebook Business Pages in posts. Why is this important? It is easier

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MARKETING SPEND IS DOWN Online advertising is almost entirely self-service. The ability to turn ads on or off at any time with no contracts or prepayments. In times of crisis, marketing dollars are one of the first, and seemingly easiest, things for companies to cut. DELTA AIRLINES Some giant companies, like Delta Airlines, are spending $0 in Facebook

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How many times have you had an issue logging onto or using the Facebook platform? If you’re at the office, it’s usually easiest to yell to your co-worker, “Hey, Karen! Are you having issues with Facebook?” However, many of us are part of a single-person or small marketing team, and may not have anyone else

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Facebook recently changed their approach to ads promoting housing, credit or employment industries. To see what’s new with Facebook’s Special Ad Categories, keep reading:What is Facebook’s Special Ad Category?Advertisers in certain categories must identify as a “Special Ad Category” when creating a campaign. These categories and corresponding ads are outlined below:CREDIT OPPORTUNITYCredit card offersAuto loansPersonal and

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