When I was still wholesaling 401(k) plans in 2013, I was on an advisory board tasked with helping to devise our company’s social media strategy. We bought a software system that allowed our field sales reps to push a button and share company-approved social media content. Back then, that was the “safe” way to incorporate social

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It seems that today everyone wants to be the next famous Instagram influencer. Brands now commonly market their products on social media platforms by using influencers as their ‘celebrity’ ambassadors. This has lead a lot of Instagram influencers to make a quick buck just for promoting a product. But how many of these influencers are

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Today, utilizing social media can be the number one way to get your business started. The large number of users over social media platforms makes it possible for your business to gain recognition quickly. Not only is Instagram saturated with users looking for content to follow, but Instagram allows for personal pages to become specific

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Using Instagram Story Highlights to Enhance Your ProfileInstagram highlights have given businesses and social media influencers a new way to showcase their brand. Since the story highlights live front-and-center on Instagram profiles, they are the perfect tool to represent your niche.  Creating highlights and strategically planning their purpose is just as important as your permanent posts.

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6 Steps to Create a Quality Instagram Influencer CampaignYou’ve almost certainly heard the word “influencer” in today’s marketing opportunities and for very good reason. Adweek estimates Influencer Marketing will be a $10 billion industry by 2020.  Instagram (IG – 1 billion monthly active users) will comprise a huge portion of this growth, and finding those to

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A Great Example of Using Instagram StoriesWith social media there are so many ways to spend 5 minutes (let’s be real, 30 minutes) endlessly scrolling. This time I was glad I chose Instagram Stories. Instagram Stories is a feature that lets users post photos and videos that vanish after 24 hours. A lot of people I

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