using effective digital and social media targeting efforts to grow event attendancethe solution: digital marketing + Social Media Marketing StrategyThe NAPA team hired AmpliPhi to build a digital marketing and social media marketing strategy to help achieve this goal.The ChallengeThe National Association of Plan Advisors (NAPA) is the qualified plan-focused arm of the American Retirement

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LinkedIn has added the ability to create events on the platform to be hosted by you or your company. Let’s break down what is capable with LinkedIn events and how to get started!What is a LinkedIn Event?You can create LinkedIn events for in person meet-ups and virtual events. Per LinkedIn: “This feature helps grow active, professional

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You’ve created the content and published on your social media channels. Now what? Don’t sit back and let your potential customers forget about you. Stay top of mind with re-engaging on LinkedIn! WHAT IS VIDEO RETARGETING? Learn More About LinkedIn Retargeting LinkedIn (finally catching up to Facebook and YouTube) now allows advertisers to re-engage (or

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Looking to grow your following and increase the buzz around your brand? Take advantage of LinkedIn’s Invite Connections feature. New restrictions have been added to Company Page Admin’s ability to Invite Connections. Let’s break it down.  How to Invite Connections to Follow Your LinkedIn Company Page 1 Limitation on who you can invitePage Admins can

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MARKETING SPEND IS DOWN Online advertising is almost entirely self-service. The ability to turn ads on or off at any time with no contracts or prepayments. In times of crisis, marketing dollars are one of the first, and seemingly easiest, things for companies to cut. DELTA AIRLINES Some giant companies, like Delta Airlines, are spending $0 in Facebook

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WHAT IS AD FREQUENCY?Ad frequency is the average number of times that ad is delivered to each person in your target audience.WHERE CAN I VIEW AD FREQUENCY?Log into Campaign Manager.Select the Campaign Group, Campaign, or Ad to monitor.Change the Columns dropdown to Delivery.WHAT IS THE IDEAL FREQUENCY NUMBER?To utilize your ad budget most effectively, you’ll want to monitor frequency and avoid “ad

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