When I was still wholesaling 401(k) plans in 2013, I was on an advisory board tasked with helping to devise our company’s social media strategy. We bought a software system that allowed our field sales reps to push a button and share company-approved social media content. Back then, that was the “safe” way to incorporate social

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What is Social Listening and Why is it Important?Nowadays, social media is not just another platform for sharing pictures, life events and what you had for lunch. It is also used to voice your opinion about many different things. The digital revolution has changed traditional marketing and consumers have learned to take their inquiries, comments

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