Category Archives for "Uncategorized"

Jan 06

How to Take Your Instagram from Personal to Professional

Instagram , Uncategorized

Today, utilizing social media can be the number one way to get your business started. The large number of users over social media platforms makes it possible for your business to gain recognition quickly. Not only is Instagram saturated with users looking for content to follow, but Instagram allows for personal pages to become specific for business.

How can you make your personalized Instagram professional?

Follow these eight steps:

  1. Go to your profile and tap  in the upper right corner.
  2. Tap Settings.
  3. Tap Account.
  4. Tap Switch to Professional Account.
  5. Tap Business.
  6. If you'd like, you can follow the steps to connect your professional account to a Facebook Page associated with your business. This step is optional, and will make it easier to use all of the features available for businesses across the Facebook family of apps. At this time, only one Facebook Page can be connected to your professional account.
  7. Add details, like your business category and contact information.
  8. Tap Done.

By creating a professional account, you are able to gain access to business features and Instagram Insights. These insights help you as a business owner to better understand the demographic of your audience. Understanding your audience can help you to create better content to resonate with those users. By clicking the '39 profile visits in the last 7 days' at the top of the page, you can then access your Instagram business insights.

    Another way to view your insights:

  1. Go to your profile.
  2. Tap .
  3. Tap Insights.
  4. Select specific posts, stories or promotions you'd like to view insights on. You can also learn more about your audience.

You also have the option to display or hide your business category and contact information on your profile. After setting up, go to your profile and tap Edit Profile. Go to Profile Display under Public Business Information to choose whether you want to hide or display your category label and contact info. Then, tap Done.

Create Ads directly from Instagram:

The most convenient feature Instagram offers after creating your business page is running ads directly from the app. You can use the promotions button to run post ads or story ads.

Creating a promotion can also be accomplished by selecting the post on your profile you wish to promote. You then can select the blue 'promote' button on the right side. This will then redirect you to selecting the promotion details.

To Create an Ad from Instagram:

  1. Go to your profile.
  2. Tap Promotions.
  3. Tap Create Promotion at the bottom.
  4. Choose a post you'd like to promote.
  5. Tap Next at the upper-right corner.
  6. If you didn’t link to a Facebook Page when you set up your Instagram professional account, you will be prompted to connect a Page. You can choose an existing Page or tap Skip.
  7. Fill in the details of your promotion by setting things like Destination (where to send people), Audience (who you want to reach), Budget (how much you want to spend daily) and Duration (how long you want your promotion to run). Tap Next once you've completed these details.
  8. To complete your promotion, tap Create Promotion under Review.

Instagram will then put your promotion into the 'review' process. Once reviewed and approved, your ad will then begin running on the Instagram platform. Your promotion must meet their ad policy requirements in order to be approved in the reviewing process. Once your promotion is running, you can review its insights by selecting the Promotions button.

    To Delete your Promoted Post on Instagram:

    If you wish to delete a promoted ad from your profile, you must first delete the original promotion. If the promotion has already ended, you must first delete the original promotion.

  1. Go to your profile.
  2. Tap Promotions.
  3. Tap View Insights under the promoted post you'd like to delete.
  4. Scroll to the bottom and tap Delete Promotion.
  5. Go back to your profile.
  6. Tap the post you want to delete.
  7. Tap ...
  8. Select Delete and confirm that you want to remove this post.

There are many more features that your business can use to enhance its Instagram account such as:

  1. Control your viewers age
  2. Change your call-to-action button
  3. Connecting to Business Facebook 
  4. Promoting your website

These steps can always be reversed and your account can be switched back over to a personal account.

For more information and helpful tips on Instagram visit:

Is your business Instagram set up to be a professional page? Did you know you could access the insights from within the Instagram app? We hope this was helpful!

Nov 04

4 Ways to Manage and Train with Front-line Employees in Mind


The Lack of Front-Line Employee Training in Action:

While traveling I learned a marketing lesson this week and I want to share with you.

Three different nights this week I stayed in a major hotel chain at three different locations. You know when you stay in a hotel and you log onto the Internet it makes you put in your credentials and then also has a splash screen that says this is the most important thing to us right now?

In the case this major hotel chain it’s a partnership with Lyft - so Lyft the Uber competitor.

I went downstairs the next morning to take what I thought was going to be a shuttle to the event. To my surprise, they didn’t have a shuttle, but the man at the front desk said - “Sir, you can get in Uber.” 

So, here’s a major hotel chain spending a lot of money on a marketing initiative, yet the front-line employees haven’t been yet trained or told to say Lyft instead of Uber.

Now, if you’re doing any kind of marketing initiative that’s broad-based, where you want people to think about you a certain way, please make sure you train your front-line employees first so they’re on the same page as you are. 

Manage and Train with Front-line Employees in Mind: 


Ensure that as the boss, you are training your employees to be comfortable with communication. Asking questions is the first step to ensuring open communication is a major focus. Educate your employees about accomplishments in their department, their growth, and how they are an important member of your team. 

Training that Matters: 

Offer training that is specialized to what that employee is doing and the objective they need to be reaching for. Recognize the employees strengths and deliver training that is based on that employees performance. Recognize that the training you offer should develop and enhance their career goals.

Develop an Employee Appreciation Program: 

Feedback matters and your employees want to hear it. Make it clear to your employees that you are monitoring their performance and efforts towards bettering the company. Your front-line employees are directly reflecting your business and influencing the overall business results. Show appreciation and deliver rewards based on the efforts of every employee.

Let them Shape their Work Experience:

Frustration can commonly be a result of too many rules and regulations enforced in the workplace. Make your rules value-oriented and flexible to help create employee satisfaction. When employee satisfaction increases, the quality of work increases, and therefore your customer satisfaction is likely to increase. Gather insights from your front-line employees about how their job can become more enjoyable. Creating a structure and framework for your business does not have to include overbearing rules and micromanaging. 

Taking the time to ensure that carefully hired employees receive the quality of training they deserve will create an overall more enjoyable workplace experience. Create value and a positive experience for not only your customers, but all of your employees as well. 

How are you ensuring that your front-line staff members are aware of partnership marketing strategies?