About this course
This Introductory Lesson covers what we plan to cover during this course.
For what keywords would you like to rank? It’s important to rank for a couple of keywords on each page on your website. We’ll use our tools and resources to figure out what types of content should be created.
After we’ve determined the path, we’ll collaborate on building the content that will drive traffic into the funnel.
We’ll create targeted audiences from a combination of your website and social media channels. Then we’ll target ads toward them to start them through the funnel sequence.
When the audience clicks they’ll be directed to a landing page that will include your story, reasons why they should visit you and different call to action buttons to guide them on the sequence.
The email automation sequencing following the download of the initial asset will include a series of messages answering questions and providing other helpful assets. This will convert your prospects to customers and garner existing customer loyalty.