But first, what got me thinking – I’m speaking at a conference in Vegas next week, and my email address was added to the list where vendors/business partners can reach out.
After receiving dozens of emails stating exactly the same thing – “Come to our booth and meet so-and-so, win a prize, see our latest product/service, etc.” I haven’t seen an email stating why a conference attendee would actually benefit from visiting the booth.
Email campaigns are kind of like that, right? You email a bunch of people, some open, and a smaller amount of those openers take the action you want.
Social media is much, much different because the goal isn’t to shout at everyone, but to start conversations.
The guaranteed way to get on someone’s radar, then: find something they’ve done, be it them individually, their firm, or their company, and use social media to highlight it. Tag them (use the @ sign) to ensure they see YOU are publicizing THEM.
Is this more work than sending an email? Yep. Is it more effective? At least 10x.
And don’t forget this old adage from sales – “Things work so well, you stop doing them.” Make this an integral part of your business development process.
Do you agree with my strategy?