how to maximize the RESULTS of your Pitch Competition
A founder of a startup company came to me with a compelling question: “How can we use social media as a strategy before, during and after an event?” The specific event he was referring to is a popular pitch competition that he is attending with his team. In fact, it is so sought after, only 15 groups can attend this event from all over the world. Preparing a social media strategy is not only a great way to introduce other companies to your followers, but to gain recognition for both you and your brand. Here's what to do before, during, and after your pitch opportunity.
What to do before your pitch competition
- Do research on the companies that are going to be attending the event. In this specific case, the Founder and his team will study the other 14 companies presenting at the pitch competition FoodBytes, follow them on social media, and begin their outreach plan.
- Come up with an eye-catching message that will make yourself stand out. You can enhance this message by including a graphic (our design team utilizes Canva). When you begin the outreach process, tag the CEO/Founder of the company and FoodBytes (or the host of other events). Here is a sample message:
“We're looking forward to meeting you at #FoodBytes and learning more about you and your company <use company social media handle> there!”
- Continue to make new connections by following or connecting with CEOs or Founders of the other companies. A great platform for doing this is LinkedIn. Ensure that your LinkedIn profile says a little about you and what you do, and then before try to connect with others.
- Create team pictures with branded designs and add them to your Instagram Page.
- When you begin to use your social media platforms to highlight the other people at a pitch competition, a question that founders and their teams will ask you is, “Why are you doing this for us?” Your answer should be as simple as, “Why would I not do this for you?” Consider this equation:
Social media (free) + Research (a little time) + Publicizing other people = GOOD BUSINESS
How do you use social media strategies before, during and after an event? Did I miss anything? Let me know your thoughts in the comments below!