In just one hour’s worth of work, how would you like to have at least nine pieces of content that you can use on your website and on social media?
You’ve heard you should be creating content to further your business development efforts, but you end up running out of time, right? How can you justify investing your limited hours in something that may or may not work?
Our team at AmpliPhi have refined a simple strategy for you to use where one hour’s worth of work will yield at least nine pieces of digital & social media content. This content will assist your business development efforts because your prospective clients will think about your more often than not. Next time they have a matter that could benefit from your expertise, they’ll think about you first instead of someone else.
After 3,000 in-person business development meetings between the years of 2008-2015 I discovered this – it’s really, really important for your prospective clients to hear from you on a recurring basis. If there’s too big a gap between the last time they heard from you and the present day, they won’t consider you when a need arises.
Video is the most effective way to stay in touch with prospective clients for two reasons:
Without further ado, the steps -
Step 1 – record video using a phone or inexpensive camera that is stabilized on a tripod. Talk about the things that you hear every single week from your clients and your prospective clients and simply answer those questions, concentrating on one question at a time.
Either edit the video yourself by adding some music or graphics or have a member of your staff work with you to make it look professional before uploading it to YouTube.
Step 2– once the video is uploaded to YouTube, YouTube is going to do something really cool for you – automatically – for free.
It actually close-captions your words for you. It takes what it thinks you’re saying and puts it into subtitle form.
YouTube isn’t going to be perfect at this, but it’s really easy to go in and edit the words to be sure that what you’re saying is actually correct. Once you’re done with your edits, download the caption file in SRT format.
Step 3 – Go to your Facebook page, and upload that same video and upload the captions to the video as well.
This is really important because the vast majority of videos are watched on Facebook in silent mode. If you upload the closed captions viewers will see your words on the video as they’re scrolling through their feed. So, viewers can actually watch it in silence and hear the same stuff or see – if you will – the same stuff that you’re saying.
Step 4 – Use your video editing software to edit one (or more) 60 second clips and upload that to Instagram.
Step 5 – Use your video editing software to edit one (or more) 30 second clips and upload that to Twitter. Note – the Twitter time limit was recently increased to 140 seconds (2 minutes, 20 seconds)
Upload videos natively to social media
Why not just link to YouTube on those platforms and save a lot of time? The social networks reward us – so to speak – by uploading the video to their native platforms. Instead of just showing the viewer a YouTube link, Facebook, LinkedIn, Instagram and Twitter will all start playing your video automatically, and the video will usually be shown to more people than a link to a YouTube video. This is definitely worth your time invested.
Now that you’ve used that original video four (or more) different ways let’s start on the written end of things.
Step 6 – take that SRT file that you downloaded and edit it into a blog post format. Remove all the closed-captioning notations and add the title, subtitles, bold text, italicized text and anything else to make it look aesthetically pleasing and upload that article to the blog on your website.
Use that same blog on LinkedIn, Medium or anywhere else that you can contribute on a regular basis.
Step 7 – Take excerpts of your blog article and share those updates on Facebook, LinkedIn, Twitter, or even Snapchat.
This strategy is really about getting everything that you already have in your head into some kind of video form, because once we have that, it’s very easy to edit it and transcribe to use it on all the different social media platforms. Get started with this strategy right now.