Boosting allows you to choose a post that’s already on your business page and extend the reach by spending money to promote it.
In today’s world of social media, paying Facebook to show your posts to more people is incredibly helpful and most importantly, easy.
To do a great boosted post, we encourage two things to begin the process.
Define a goal for the post
Setting a goal will help you define success in the campaign. Whether it’s traffic to a web page, engagement on the post, or page likes, figuring it out ahead of time allows you to optimize the campaign and judge how successful it is.
Make sure that you have quality visuals
Whether it is an image or a video, it’s important that the quality is as good as it can be. Fuzzy pictures or shaky phone videos are simple to create but don’t always transfer well to engagement.
To get started with the actual post you’re going to upload your visual to your Facebook page. Then make sure you write some compelling copy and tag any person or organization that you want to have included in your post. Also, you should always include a call to action and a link, if necessary, to give people a way to engage.
Next, once the post is published, you can either click the “boost post” button or you can use the ads manager to boost your post.
If you’re using the boost post button, it’s very self-explanatory on how to complete this process. The best part about using the button is that you can select an audience of “people who like your page and their friends”. This is the easiest way to reach people who are already familiar with your page and might not have seen the post.
If you’re using the ads manager, use the hamburger menu and select ‘page posts’. Then select the ‘published posts’.
Check out your stats and see which posts are performing well, based on the highest reach and largest engagement.
Select the post you wish to boost and select ‘create ad’ from the actions dropdown.
Name the campaign and ad set, select your objective and save to draft. Once you’re here you can go ahead and proceed how you would build an ad inside ads manager. Choose a proper audience based on who you’d like to target, set an appropriate budget, and select an objective that meets your goal.
Another pro-tip of boosting a post is that with certain objectives you have the option to only pay for results. If there is a strong call-to-action, we recommend paying for engagements, not impressions. You can even manually enter a bid based on what those engagements are worth to you. Or you can just leave it on automatic bidding and Facebook will get the most post engagements at the best price.
Lastly, the creative inside the ad will already be done because it’s a post that’s been published to your business page, so when boosting there is no need to worry about that.
So, if you have a specific message or a post you’d like to build engagement on, don’t be afraid to boost away!