First things first, you will need to amp up your personal LinkedIn page or create an account. It isn't as daunting as it seems, simply fill out the basics-your current and past companies, education, a photo, and your location.
Reporting this data will allow the platform to suggest other LinkedIn users similar to you, old coworkers, college alum, etc to send a connection* request to. Along with these suggestions, you should search for friends and family to grow your own personal network**. This may seem counterintuitive- why bother to build a following on your own page, this is about your company, right? Yes, however by doing this first, you conquer an inevitable hurdle- that users must first accept you (your personal page) as a 'connection' in order for you to invite them to follow your company page.
**Network- Friends List
Regardless if your company page is new or pre existing-take this time to make sure the information and images are up to date, the industry is correctly categorized, and your website is linked and functioning. You do not want to lead users to a company page that is incomplete or misleading.
Once on your Company Page...
You may see a column appear if in admin mode, that is titled 'Invite Connections' with 3 suggestions LinkedIn has made on your behalf. Or follow the steps below to send invitations to your network.
How have you utilized LinkedIn? Did you already know how to invite people to like your company page? Leave a comment if we missed anything!