MAXIMIZE THE IMPACT OF YOUR CORPORATE SPONSORSHIPS
WITH SOCIAL MEDIA
Your business spends a lot of time & money sponsoring worthwhile events. Here's how to ensure the maximum amount of people are aware of both the event and your involvement in it.
Maximize the Impact of your Corporate Sponsorships With Social Media
Ever wondered how you can use social media to show the good you're doing for your community?
Utilizing tools such as social media before, during, and after corporate sponsorships events will help to gain the attention of the audiences you want to reach. Highlight your involvement by showcasing the work that the nonprofit organization has done. The organization itself will benefit from the added awareness that you are doing on their behalf, while you demonstrate your engagement.
Amplify your efforts by following these tips for before the event, during, and after.
In advance of the event, compile a List of the Following Social Media Account Handles:
- The Host Organizations
- Speakers or Dignitaries
- Other Sponsors
- The Venue
These social media account handles will be used during the event to engage with audiences who wish they could attend the event. Additionally, they will be used to show speakers are being listened to and hosts of the event are feeling appreciated.
Following the event, the social media account handles can be used to provide a big take away statement from the speakers and thank everyone involved for attending and/or speaking.
Create your Event #Hashtag
This hashtag should be utilized during and after the event. The creation of a hashtag can create great public awareness of the event and the people involved. The hashtag also has the ability to connect yourself as an individual to the event for future inquires.
Hashtags that are created should be creative and positively represent the event. Utilizing hashtags can increase engagements with the social media posts.
Post on Social
Sample: Were thrilled to join @sponsor and @sponsorB in supporting @event with @guestspeaker. Look forward to seeing you there! #eventhastage <link to URL of event>
Instead of simply hoping people will see your sponsorship, let’s make sure they do. Using social media ad platforms, advertise your posts to audiences interested in the organization, cause, team etc.
Platforms for posting include Twitter, Instagram, Facebook, LinkedIn, etc.
When posting ensure that you are including the date of the event and scheduled time frame.
Before posting consider creating an Ad Budget and analyzing your audience. By gaining a deeper understanding of who should see your post, you can set an audience in ad manager programs.
During the Event
Take photos and videos of your staff/ clients/ business partners attending the event. While the event is happening, post the content on social media while tagging the handles from the sample above.
Tagging those whom are at the event increases the probability of your social media posts to be viewed by others.
Using the script from the sample, post facts about the event (attendance, money raised, significant news, etc.) Spend money to promote this post to the target audience as well.
Ensure that ‘thank you’ statements are made and those individuals responsible for a great event feel appreciated. Engaging with those who were also at the event is a good way to reach new audiences. Liking, retweet, and other engagements with posts utilizing the hashtags associates yourself with the event.
This downloadable PDF will help your company get the most out its sponsorships by outlining a simple program to, plan social media posts, strategize paid promotions, and what to do during and post-event.