Today, utilizing social media can be the number one way to get your business started. The large number of users over social media platforms makes it possible for your business to gain recognition quickly. Not only is Instagram saturated with users looking for content to follow, but Instagram allows for personal pages to become specific for business.
Follow these eight steps:
By creating a professional account, you are able to gain access to business features and Instagram Insights. These insights help you as a business owner to better understand the demographic of your audience. Understanding your audience can help you to create better content to resonate with those users. By clicking the '39 profile visits in the last 7 days' at the top of the page, you can then access your Instagram business insights.
You also have the option to display or hide your business category and contact information on your profile. After setting up, go to your profile and tap Edit Profile. Go to Profile Display under Public Business Information to choose whether you want to hide or display your category label and contact info. Then, tap Done.
The most convenient feature Instagram offers after creating your business page is running ads directly from the app. You can use the promotions button to run post ads or story ads.
Creating a promotion can also be accomplished by selecting the post on your profile you wish to promote. You then can select the blue 'promote' button on the right side. This will then redirect you to selecting the promotion details.
Instagram will then put your promotion into the 'review' process. Once reviewed and approved, your ad will then begin running on the Instagram platform. Your promotion must meet their ad policy requirements in order to be approved in the reviewing process. Once your promotion is running, you can review its insights by selecting the Promotions button.
If you wish to delete a promoted ad from your profile, you must first delete the original promotion. If the promotion has already ended, you must first delete the original promotion.
These steps can always be reversed and your account can be switched back over to a personal account.
For more information and helpful tips on Instagram visit: https://help.instagram.com/