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Visually depicting a marketing campaign is not only beneficial for your team/agency to understand the scope of your responsibilities, but it is incredibly helpful to the client’s understanding of what is to come.
Having a clear representation of your social media strategy in a language everyone involved can understand helps to maintain clarity during the campaign.
Refer to the saying ‘If this, then that’. Start at square one and draw out the plan (I find this easier to do on paper and then transpose into a digital format). The moment your asset goes live is the entrance of your flow chart, and the completion of the goal of your campaign is your exit point for the individual traveling through the chart.
This chart depicts a Facebook Ad and the resulting actions taken once it is cast into to world wide web. Notice that the ‘behind the scenes’ steps are marked, the steps that facebook does for us, that ourselves and the client can not physically see in real time (i.e custom audience building).
This example represents our internal company plan for asset marketing. The importance of assets is often overlooked, simply because they are often placed online and never touched again or tracked. This chart depicts the process and also the underlying reason among the steps and the track it takes.
These charts were built using rectangles, lines, arrows, and text-and a lot of copy and pasting.
No flow chart specific software was used, just the shape tool found on powerpoint/word, and text.
You’ll notice in the AmpliPhi chart includes arrows to help guide the viewer along the correct path when recycling through a step. You won’t nail the layout on the first try (or if you do I am EXTREMELY envious). You’ll often find the chart will get too cramped, or you’ll discover a new step or branch to include.
This chart building process is also helpful during its creation as you are strategically thinking through the process and what the actions will look like. Additionally, it brings to light any challenges or holes in your plan that you may have missed conceptually.
How has your business utilized flowcharts? If this is a new concept to you, ask us questions in the comments below!
