Our Top 4 Design Apps for Social Media Content

Do you need to create social media posts for your company, but don’t have enough time to spend learning Photoshop?

Thankfully, you no longer need a background in design to start producing engaging content for your audience. With the help of a few iPhone and browser-based apps, generating several variations of a single design can be as easy as a click of a mouse.

Canva

Canva Pro has been a favorite among our team. We love taking the pre-designed Canva social media templates and adding our own unique spin. There are hundreds of free graphic elements and photos available for use in your designs. While the basic version is free, you’ll pay $9.95/month (at the time of this posting) for the upgraded perks. We think the upgrade is worth it, and here's why:

Resize your design with a single click
Upload custom fonts for your brand
Set unique color palettes for your brand
Save templates for you and your team

Basic: Free
Pro: $12.95/mo. or $119.40/yr.

Adobe Spark

Adobe Spark is an online tool that allows non-designers to create social graphics, promotional videos, and basic web pages. It’s similar to Canva in that there are templates to use, but the customization options are somewhat limited. The Adobe Spark Starter Plan is free, but you won’t be able to personalize your project with your own logo, colors, and fonts. We feel that this option is best if you already have access to the Adobe Suite and are looking for an easy way to produce consistent branded content.

Easy to use for simple image posts or slideshows
Best for producing branded content
Basic version is Adobe branded

Basic: Free, with Adobe Spark Watermark
Pro: $9.99/month

Word Swag

Like the app’s title suggests, Word Swag turns your words into a beautiful photo-text design. Choose from the library of free photos, or select from your phone’s photo library. Decide which crop to use (there are options within the app for different social platforms), and then add your desired quote or text. Custom fonts are not an option, but they do offer some variations among the different styles, and the font color can also be changed.

Less expensive than some of the other options
Great for quote/image posts
Design choices are limited

Basic: Free
Pro: $4.99/mo.

Over

Like the other programs/apps mentioned, Over is a template-based design app. There are multiple template options for Instagram & Facebook stories, which we love. There are several font options available in the free version, with even more available to download in the pro version.

Best for Instagram/Facebook stories
Templates are easy to customize
Styling is limited in free version

Basic: Free
Pro: $14.99/mo. or $99.99/yr.

What are your favorite social media design apps? Let us know if you want more in-depth tutorials on any of these (or other!) apps, we’d love to help!

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