This may sound very obvious, but it’s something I see year after year - small businesses not availing themselves of the hashtag
1.) Use the #HappyFourth hashtag on relevant posts on all the social media platforms. This is the most obvious of the tips, but if a small business owner doesn’t use the hashtag in their posts, it doesn’t exist. The social platforms rely on hashtags (even LinkedIn) to ascertain the overarching theme of a post, and the omission of #HappyFourth is a big mistake.
2.) Search the #HappyFourth hashtag on the social media platforms where your customers are most likely to have conversations. Twitter search is outstanding for this, as is Instagram. Business owners can simply join conversations already given the appropriate #HappyFourth context.
3.) Ask those patronizing your business to share their experience with you in a #HappyFourth related post to their personal social media platforms. Businesses can incent these customers through a bonus, promotional item, etc. to help these customers provide social proof to their network of friends.