November 11, 2019

Social Media Image Sizes to Use in the Year 2020

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An easy guide to social media image sizes!

Facebook Image Sizes

Business Page Profile Picture: 180 x 180
Photo will appear on page as 170 x 170 pixels on desktop.

Cover Photo: 820 x 312
Anything less than 820 x 312 pixels will be stretched.
Have a video that you want to highlight? Use it here instead of a photo to grab the attention of potential customers.

Shared Image: 1,200 x 630
Sharing an image is one of the most popular ways to get your posts seen.
Share photos of events happening around the office, or invest in having someone take “stock” photos of your company.

Shared Link: 1,200 x 628
Facebook prioritizes links to fast-loading web pages, so ensure your website is up to date.

Highlighted Image: 1,200 x 717
Has your company recently been nominated for a local award? Choose to highlight a post to keep it at the top of your feed so that more people will see it.

Event Image: 1920 x 1080
Event images provide a lot of screen space to work with, so make sure your image is eye-catching in order to attract more views.

AmpliPhi Facebook Quick Tip: When running Facebook ads, make sure that your ads’ images are not covered with more than 20% text. Ads that break this rule may be rejected by Facebook, or shown less frequently to your audience. Use the image text check tool to find your image text ratings!

AmpliPhi staff

LinkedIn Image Sizes

Personal Profile Image: 400 x 400
Recommended between 400 x 400 and 20,000 x 20,000 pixels.
Minimum 200 x 200 pixels. 

Company Logo Image: 300 x 300
Be sure to use high-resolution versions of your logo when uploading to social platforms.

Square Logo: 60 x 60
This is the logo that shows up when your company is searched. This can be the same one as your main logo, or a logo that complements it. Just make sure that it is recognizable as part of your brand.

Company Cover Image: 1536 x 768
Appears as 1400 x 425 pixels.

Banner Image for Company Pages: 646 x 220 (Minimum)
This image appears when a user visits your brand’s homepage, and is a great way to highlight your brand.

Shared Image or Link: 1200x627
Appears at 552 x 289 pixels.

AmpliPhi LinkedIn Quick Tip: Don’t overthink your posting. Share what you know and be genuine about it.

AmpliPhi Staff

Twitter Image Sizes

Profile Photo: 400 x 400
Make sure your logo is high-quality as it will be seen in the following places:

  1. On your page
  2. In-Stream
  3. Who to follow

Header Photo: 1,500 x 500
Be sure to use high- resolution versions of your logo when uploading to social platforms.

In-Stream Photo: Minimum 440 x 220 (2:1 Ratio)
Recommended aspect ratio is 16:9.
Can tweet up to 4 images at one time.

AmpliPhi Twitter Quick Tip: Twitter is great for directing people back to your website. If you create content, craft a tweet with a link to the blog post. It’s a free way to send traffic to your website.

AmpliPhi Staff

Instagram Image Sizes

Profile Picture: 110 x 110
Use your company’s logo or make sure your profile image is recognizable so users can find you easier through search or explore.

Photo Thumbnails: 161 x 161
These smaller images and videos will expand when clicked and include a place for people to comment.

Photo Size: 1080 x 1080
Square or rectangle photos: maintain an aspect ratio between 1.91:1 and 4:5 ratio.
For portrait (4:5) photos, recommended dimensions are 1080 x 1350 pixels.

Instagram Stories: 1080 x 1920
Minimum resolution is 600 x 1067.
Aspect ratio is 9:16.

AmpliPhi Instagram Quick Tip: If your video is too long for an Instagram profile upload (longer than 60 seconds, utilize IGTV. Upload a vertical video with an aspect ratio of 9:16 or a horizontal video with an aspect ratio of 16:9.

Social Media Image Sizes Cheat Sheet

Click above to download our Social Media Image Sizes Cheatsheet!

Meet the Author

the ampliphi team

We're a Madison, WI based boutique-style social media and digital marketing company that utilizes proven tactics to drive client goals and objectives. Our expertise is in social media advertising, creating dynamic content via video and extending reach and impact. 

We believe brands thrive by telling their story and creating meaningful connections with their audience. We help you develop strategy and social media tactics that are supported by in-depth research, analysis and prior experience with our clients.

Want to learn more? Visit our resource library with comprehensive guides and walkthroughs.

Includes PDFs, checklists, and everything you need to get started.

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