WHO WE ARE

THE TEAM

  • Erin Cowan
    Erin Cowan
    Videographer // Designer
  • Helen Kosterman
    Helen Kosterman
    Director of Client Success
  • Lauren Miles
    Lauren Miles
    Client Success Manager
  • Sophie Puccetti
    Sophie Puccetti
    Marketing Coordinator
  • Mike Schmitz
    Mike Schmitz
    Videographer
  • Spencer X Smith
    Spencer X Smith
    Founder

We're a Madison, WI based boutique-style social media and digital marketing company that utilizes proven tactics to drive client goals and objectives. Our expertise is in social media advertising, creating dynamic content via video and extending reach and impact.

We work diligently to provide the best service possible, while catering to specific client needs. We offer guidance and consulting services. Not interested in learning? Let us do it for you!

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The team at AmpliPhi is a valuable extension of our marketing department. I always leave our meetings with exciting new ideas to implement! They’ve also helped our consultants embrace Social Media as an important piece of their business strategy.  

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 Rachel DeGrand 

 Manager of Marketing Operations

Hausmann Johnson Insurance

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Thank you for helping us face our fears about social media and teaching us how we can appreciate our customers through these platforms! The social engagement of our employees after listening to your message has been phenomenal!

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Ellie Reineck 

President

IncredibleBank

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Spencer always gives me great advice on all things social media. He’s one of the real thought leaders in social media across all of FinTech, and is a great speaker and presenter. He has a fantastic fund of knowledge on social media and marketing.

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Stephen Moylan

President, The New England Wealth

& Retirement Conference, Boston

Our Story

We want to make brilliant content with you.

While on tour presenting in 2016, Spencer X. Smith listened to business owners and marketing teams across the country as they described their social media techniques and how they were being used for their business. He would tell them exactly where to begin and what to do to improve their efforts and see real, meaningful results. He soon realized that owners, marketing professionals, or anyone else that would post on your Facebook page just doesn’t have the time it takes to focus on what’s really important. There was definitely an unmet need in the market for a company with experience in obtaining measurable results and achieving concrete goals.

In 2017 AmpliPhi was born. A Madison-based social media and digital marketing agency that utilizes proven tactics to drive client goals and objectives.

Spence knew that he couldn’t do this alone, so he recruited former Myopic Son band-aid and friend of 20 years, Helen Kosterman (Please note: The distinction between Band-Aids and groupies is that groupies sleep with rock stars because they want to be near someone famousBand-Aids, however, are there because of the music. Helen’s very sensitive about being called a groupie). Helen’s got marketing in her DNA. Since the band days of coordinating the street team and organizing the merch totes to optimize sales to her most recent stints managing all facets of marketing for a large media conglomerate and a multi-million dollar manufacturing company. 

The team at AmpliPhi believes that brands thrive by telling their story and creating meaningful connections with their audience. We help develop strategy and social media tactics that are supported by in-depth research, analysis and proven tactics. As it is with any great band, when all of these factors are in tune and playing in perfect harmony, brilliant music is made. 

In 2018 AmpliPhi continued to grow up. We're still a Madison-based social media and digital marketing agency, but now we're a Madison-based social media agency with a focus on using and creating amazing video content.

The story continues in 2018 when we knew that many of our clients could really benefit from solid video content. It's the best type of content for use on social media because it's versatile, it takes less time than reading, the social platforms are very video friendly and if properly setup you can completely track the results of how your video is viewed by consumers.

With all these things in mind, we explored many options from buying a fancy camera that our clients could use anytime to hiring freelancers to shoot and edit videos for us. Ultimately, none of those options made sense, so we went out and hired our own team. We started with one videographer. That didn't last long. Mostly because everyone works better with a team, but mainly because we pride ourselves on getting videos done in a timely manner at an affordable cost.

Now we have a video team. And they're awesome. And we love them. Hopefully you will too! 

So, once your business or organization is ready to step into the world of video marketing using social media, let us know. We'll help you strategize a plan, create the content and execute the vision. 

Click Here to Find Out:

WHY WE DO IT

Erin Cowan
Videographer // Designer
Helen Kosterman
Director of Client Success
Lauren Miles
Client Success Manager
Sophie Puccetti
Marketing Coordinator
Mike Schmitz
Videographer
Spencer X Smith
Founder
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