While on tour presenting in 2016, Spencer X. Smith listened to business owners and marketing teams across the country as they described their social media techniques and how they were being used for their business. He would tell them exactly where to begin and what to do to improve their efforts and see real, meaningful results. He soon realized that owners, marketing professionals, or anyone else that would post on your Facebook page just doesn’t have the time it takes to focus on what’s really important. There was definitely an unmet need in the market for a company with experience in obtaining measurable results and achieving concrete goals.
Spence knew that he couldn’t do this alone, so he recruited former Myopic Son band-aid and friend of 20 years, Helen Kosterman (Please note: The distinction between Band-Aids and groupies is that groupies sleep with rock stars because they want to be near someone famous. Band-Aids, however, are there because of the music. Helen’s very sensitive about being called a groupie). Helen’s got marketing in her DNA. Since the band days of coordinating the street team and organizing the merch totes to optimize sales to her most recent stints managing all facets of marketing for a large media conglomerate and a multi-million dollar manufacturing company.
The team at AmpliPhi believes that brands thrive by telling their story and creating meaningful connections with their audience. We help develop strategy and social media tactics that are supported by in-depth research, analysis and proven tactics. As it is with any great band, when all of these factors are in tune and playing in perfect harmony, brilliant music is made.
The story continues in 2018 when we knew that many of our clients could really benefit from solid video content. It's the best type of content for use on social media because it's versatile, it takes less time than reading, the social platforms are very video friendly and if properly setup you can completely track the results of how your video is viewed by consumers.
With all these things in mind, we explored many options from buying a fancy camera that our clients could use anytime to hiring freelancers to shoot and edit videos for us. Ultimately, none of those options made sense, so we went out and hired our own team. We started with one videographer. That didn't last long. Mostly because everyone works better with a team, but mainly because we pride ourselves on getting videos done in a timely manner at an affordable cost.
Now we have a video team. And they're awesome. And we love them. Hopefully you will too!
So, once your business or organization is ready to step into the world of video marketing using social media, let us know. We'll help you strategize a plan, create the content and execute the vision.